The Samsung HZ15W includes a world first 10x optical zoom and 24mm ultra wide angle Schneider lens and cements Samsung's position as an innovator in the new and important High-zoom category - compact cameras equipped with the sort of advanced zoom lens technology traditionally seen only in SLR cameras. This new technology gives people even greater control and helps them take better, professional standard photos; enhancing the entire photography experience, from shooting to sharing images with friends and family. The 12-megapixel HZ15W also includes HD movie capture so people can Pause and Re-record high definition videos and super sharp movie-quality recordings in one movie clip - a Samsung patented function. The cameras also include Smart Auto (Scene Recognition) technology: 11 optimized picture pre-settings such as Portrait, Night portrait, Macro and Macro Color, to help people take the perfect shot regardless of the conditions. more info